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Supplier operations · Worked example

Route Shopify orders to suppliers by SKU | FulfillRelay

Route each eligible paid order line to the supplier responsible for that exact product. FulfillRelay connects retailers with existing suppliers who each run their own Shopify store.

When SKU-based supplier routing fits

Use this workflow when you already know your suppliers and want each business to keep its own Shopify store. Both parties install FulfillRelay and confirm their connection. Supplier discovery and a warehouse location inside your own store are different problems.

One customer order, three different decisions

Illustrative example, not a customer performance result: a shopper buys three different items. Each order line is evaluated independently.

Customer order lineApproved mappingExpected handoff
Blue T-shirt, size MSupplier A, exact variant and agreed priceOnly this eligible line goes to Supplier A
White mug, 350 mlSupplier B, exact variant and agreed priceOnly this eligible line goes to Supplier B
Gift wrapNo supplier mappingRemains visible for attention; not sent to either supplier

Approve the exact variant before routing

Match the retailer variant to the supplier’s exact product variant, including size or color. The supplier confirms the SKU, price and currency. A similar product name is not a substitute for an approved mapping.

Review any unmapped or changed items before expanding your connections. The retailer’s sale price and the supplier’s agreed settlement price are separate.

FulfillRelay exact product and supplier SKU mapping
Product matching in FulfillRelay. Confirm the exact supplier variant and terms.

Follow the setup in the real app

This walkthrough uses example data in the real interface. Connect one supplier, approve one mapping and follow one eligible order before increasing volume.

Get started with FulfillRelay. Read the full transcript

What to check on your first order

Check the product variant, quantity and agreed supplier price against the source order. Confirm that each supplier receives only its own lines. Follow acceptance and fulfillment, then check tracking on the retailer’s original order.

Processing is asynchronous. Check the displayed state and exceptions before treating a handoff as complete. Supplier acceptance, supplier payment and retailer customer payments are separate steps.

FulfillRelay

Your suppliers. Their stores. A connected workflow.

Connect a supplier you already work with. Retailer plans start at $49 USD/month; Supplier Connect is free.

View FulfillRelay on ShopifyExplore the product